Will Digital Marketing Replace Traditional Marketing?

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How many years have marketers been beating the “traditional marketing is dead” drum? Since the old dial-up modem sound became synonymous with the world wide web? Probably. As world events move people online in greater numbers than ever before, the cry that traditional marketing is dead grows louder. But does that make it true? The...

Setting the right budgeting strategy for paid search

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Ads are bigger and they appear in more places now, with Shopping ads in image results on mobile devices. Meanwhile, paid ads’ clickthrough rate has been gradually rising on both desktop and mobile devices. The question of paid search budgeting strategy is more important than ever, perhaps especially when many advertisers are reducing budgets during...

Fact-checking six more rumours about how search is changing

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In a previous post, I looked at the validity of five popular rumours from across the search industry. In this follow-up, I focus on analysing the real impact of another six similar claims that are regularly doing the rounds. Rumour 1: Mobile indexing changes everything Desktop is no longer the single source of truth for...

Brand Messaging Framework: The 4-Step Guide to More Productivity & Sales

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Did you know that there will be 5-7 brand interactions before a consumer remembers a brand? If you manage to drive someone to your website, a fancy logo and matching web design isn’t enough to make them remember you or purchase your product. Branding goes deeper than visuals. The way you make your audience feel is...

Marketers on the new normal: Krisztina Orosz, Chief Experience Officer at Anyline

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Krisztina Orosz is Chief Experience Officer at Anyline, a mobile OCR SDK. We caught up with Orosz to find out how Anyline is adapting during the pandemic, how it is helping frontline workers, and what three words of advice Orosz would offer marketers right now. Let’s hear more… Please describe your job: What do you...

9 Things to Expect from Life After COVID

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Whether we accept it or not, researchers predict we may be in lockdown for longer than planned. Others are saying social distancing could become a fact of life for, not months, but years. A new world, they say, is on the other side of all this change. But, practically speaking, what can we expect? Even...

You Again? Avoid Spamming Your Followers on Social Media

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  You think you portray enthusiasm and energy when you send a flurry of posts. But your followers may have another word to describe what you’re sharing: spam.  As an experienced social media marketer, you’ve seen your fair share of spam. From fake accounts to misleading posts, social media spam creates unnecessary noise that drowns...

82% of large enterprises cut hiring budgets, are they doing enough to reskill their marketers?

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The most recent phase of Econsultancy and Marketing Week’s research into the business impact of COVID-19 found that among the more than 300 respondents from large enterprises (companies pulling in more than £50 million in annual revenue), a whopping 82% have reduced spending on new hires, with just 3% increasing spend. Marketing departments are not...

BOOM! Studios unveils shipping schedule for May/June, “Day One” support for retailers

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Yesterday Diamond Comics Distributors announced a target date of May 20th for new single-issue comics to return to the direct market. Now BOOM! Studios has released information on the titles that will be on-sale that day, and through the end of the following month. The publisher has also announced new retailer support measures they’ll be...

10 Top Instagram Marketing Tools to Grow Your Business

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  Want to get the most out of your Instagram marketing? These tools can help you grow your business and get more out of this popular social media platform. With more than one billion active users, a highly visual platform, and a user base that skews heavily toward the under-35 age bracket, Instagram is an...