Tokyo Game Show is going online-only this year

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The long list of cancelled events keeps pushing deeper into the year, with the Tokyo Game Show now cancelling its September expo due to the pandemic. The organisers are planning to run an online event instead. TGS is more of a public show than the marketing-o-rama that is E3, but it does tend to bring...

10 Significant Tips To Make Your Logo Look Aesthetic

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Well, having a well-designed logo is indeed for any company. It’s a prime factor to get noticed in the market uniquely. People would consider it as a representation element of the brand. Attract the customers and make a great positive impression using nicely-crafted logos. In this contemporary world whether you run a small scale business...

What LinkedIn’s New Features Mean for B2B Marketers

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During this time of uncertainty, one thing we can be sure about is that social platforms will continue to find ways to accommodate their users. LinkedIn’s new features provide some exciting opportunities for B2B Marketers to continue to grow their businesses.  LinkedIn’s New Features LinkedIn pollsLink header optionsPage updates LinkedIn Polls LinkedIn officially announced polls...

How to build a seamless social media approval process

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Reality check: social media is rarely a “solo act” for businesses today. From content creation to distribution and beyond, collaboration is key to any successful social campaign. For example, who’s optimizing your social content? Who’s responsible for scheduling? Who has the “final word” on what gets published? But while teamwork is critical for marketers today,...

5 Pandemic-Proof Marketing Channels to For Uncertain Times

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The COVID-19 virus has had a huge impact on every part of society. Nonessential businesses are being forced to close, people are being laid off, public schools are closed, travel is limited, and the list goes on… Of course, the first thing we need to focus on is the health and wellbeing of everyone around...

Avoiding Mind Pollution When You’re Stuck at Home

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After the last presidential election the internet went wild, creating a polarity that damaged friendships, split families, and even destroyed marriages. For many people it was disturbing but for people like me, someone that worked in social media all day long, it was nothing short of traumatic. Every day I had to sift through the...

20 Free Social Media Tools for Social Media Managers

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  Tight budget or not, you’ll want to check out these popular–and free–social media tools.  Are you creating social media content? Managing social media teams? Running a social media agency? Though many paid tools are available, sometimes you may want something that you can use for free. You might want to start with a free...

Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

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Posted by HeatherPhysioc As an industry, we talk a good game about collaboration, but the truth is it’s not really happening the way we tell our clients and bosses it happens. We stroll into new business pitches and make big claims about how “integrated” we are. We preach that our recommendations are better because we...

How to Build a Successful Remote Support Team

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  Think of support teams, and you may picture rows and rows of endless desks with headphone-wearing businesspeople (No doubt, this image is influenced by all the boring “support” stock photos out there.) But a successful support team is far warmer and more vibrant than that. After all, they’re all about good communication skills and...

Industry benchmarks to inform your social media presence

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You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the right messaging that rises above the noise. Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts...