Why digital literacy matters for marketers

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Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. As digital media becomes the primary (or only) customer-facing means of communication for most organizations, digital literacy is more important than ever before. Digital literacy, also known as media literacy, isn’t a new concept....

As coronavirus crisis hits media, brands should reconsider the PESO model

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I know that writing about the PESO model can seem a little retro. As useful as PESO is for marketing comms and PR professionals, it was coined in 2014 and you don’t see it mentioned as frequently any more, as maybe it’s just become part of the furniture now we’re all used to new media....

Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

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Posted by ErikaOnLogic In October 2019, our 16-year-old company rebranded from Logic Supply to OnLogic. The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. We want to share our story, the steps we took to prepare for this...

Kibbles ‘n’ Bits 5/21/20: In other news, scientists have discovered a parallel reverse universe

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§ Former Fantagraphics and DC art director Dale Crain passed away in this time of sorrow, and Gary Groth has a nice remembrance of him. I worked with Dale at DC and he was a true raconteur and a great designer who worked on a ton of very influential projects. He is missed. § I really...

A Step-by-Step Walk Through the New Facebook Messenger Rooms

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  Everyone’s been talking about the new Facebook Messenger Rooms … but what do they mean for you and your business? Maybe you have noticed a new feature on Facebook under your status updates: Rooms. This new Facebook feature is set to compete against Zoom and other video-conferencing tools. But is it any good? Will...

Why SEO Is More Important Than Ever—Yes, Even During COVID-19

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While the coronavirus has increased internet usage exponentially, it has also caused search traffic to business websites to plummet in many industries. Does this mean that SEO is useless for your business right now? Absolutely not. This post takes a look at the case for and benefits of SEO for small businesses—even the nonessential ones—viewed...

Google Alerts for Link Building: A Quick and Easy Guide

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Posted by David_Farkas If you’re a link builder, you know how tough it can be to persuade other site owners to link to your site with “out-of-the-blue” pitches. This is true even if you have great content or have been building links for years. That’s why the mantra “link building is relationship building” exists. Often,...

Coronavirus will affect the recruitment marketing industry – here’s how

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Jeff Dickey-Chasins examines the impacts of the coronavirus pandemic on the recruitment marketing industry in areas like remote work and increased candidate activity. Disease has been a fact of life since before humans were human. The plague ravaged much of the world in multiple waves starting in the 1300s. Influenza infected 27% of the world’s...

How to Craft a Social Media Landing Page That Wows

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  Create a landing page that wows your audience and helps you meet marketing campaign goals. Here’s how to do so and examples of brands getting them right. In regards to social media marketing, you know your stuff. Your social media audiences are growing steadily. Your reach is off the charts. Even your engagement rates...

The social media marketer’s guide to YouTube marketing

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With 2 billion unique users watching 1 billion hours of video every day, YouTube offers an excellent platform to market your business. Add that to the compelling nature of video in marketing and you have a winning combination. In fact, video marketing has helped marketers to increase traffic, generate leads and reduce the number of...