How to Boost Customer Engagement in a World of Social Distancing

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There isn’t a single industry that hasn’t been impacted in some way by the COVID-19 pandemic. This is due to a combination of shifting customer behavior, as well as the advent of social distancing. Complying with existing measures means that customers and business owners have new physical and psychological barriers to overcome. These won’t end...

How Has the GDPR Affected Businesses?

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In the world of the Internet, there will be very few people who don’t use the Internet. Surely you also do any of your work through the Internet, right? The radical change that the Internet has brought to our communication system is unforgettable. The Internet has greatly influenced our day-to-day activities, resulting in drastic changes...

Social Media Managers Are Necessary During a Crisis: Here’s Why

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  A social media manager is vital to every company, especially during a crisis. Unfortunately, some companies choose that time to eliminate that role. Here’s why that’s a big mistake. Businesses everywhere have been forced to press pause or at least scale back. Even those businesses operating online may be impacted by the financial hardship...

Consumers are online – are you ready for them?

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Covid-19 has forced most consumers worldwide to change their habits and behaviors and to rely on online solutions for things usually done face to face. Brands that are providing their customers with easy, enjoyable and seamless online experiences during the crisis are likely to benefit from these forced behavior changes post COVID-19. If you want...

Marketers on the new normal: Michael Nevins, CMO at Smart AdServer

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Please describe your job: What do you do? I’m a NYC-based CMO for Smart AdServer, a global adtech company headquartered in Paris. I manage a team of 12, and our scope of work includes internal communications and events, product marketing, demand generation, external events, and media relations. I’m also a member of Smart’s Strategic Board....

5 Types of TikTok Content Brands Can Dominate

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Before 2020, TikTok was slowly growing a following among Gen Z audiences worldwide. Now, with the recent shift in consumer behavior due to the COVID-19 pandemic, TikTok has grown to over 800 million active users and diversified its audience with a rapid increase in Millennial users. So now that all eyes are on TikTok, how...

How to Repost on Instagram Like a Pro

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Twitter has retweets, Facebook has shares, but what does Instagram have for sharing great content? To share is to repost on Instagram. Instagram has now been around for a decade, but it still can feel like a new and puzzling platform. As algorithms are updated regularly, you need to know hat is working now to grow your...

Digital Growth Unleashed Event Now Virtual – Still Chock Full of Small Business Experts

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With yet another conference changed to take place virtually, this is a great opportunity to learn how to grow your digital presence. Digital Growth Unleashed is going to be streaming live from Jun 1-3, 2020 with a lineup of more than 20 experts. They will be holding two days of sessions with actionable content to...

The importance of branding your company

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PHOTO: JAKKAPAN21/ISTOCK / GETTY IMAGES PLUS/GETTY IMAGES I was having a conversation with a small business owner the other day about branding. They really weren’t sure what it all really meant or if it was worth investing into. I started to explain that branding is all about making your company stand out and build its...

How to use the Instagram swipe up feature in your Stories

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If you’re looking to get even more out of your Instagram presence, the Instagram swipe up feature is a great addition to your Instagram marketing strategy. The Instagram Story swipe up allows you to be more tactical with your Stories, leading to even more clicks and conversions. Let’s talk a bit more about what this...