5 Questions to Ask Before Your Brand Joins a Conversation

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In the last few weeks, many marketers have struggled to pivot their strategies, revise their messaging, and figure out what content to create going forward (including us). When your brand is facing a challenge, be it a global crisis or an internal restructuring, the natural instinct is to get “ahead” of it. But is that...

Black Lives Matter.

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Posted by SarahBird The time to use our platforms and privilege to speak out against the deep racism that plagues our society was years ago. I regret staying silent in those moments. The next best time is now. Silence is harmful because it prioritizes the comfort of those of us who benefit from racist policies...

How to Write Irresistible Meta Descriptions for SEO & More Clicks

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When doing SEO, you’re probably aware of optimizing your website for keywords. Have you thought about optimizing the meta descriptions for your website? Do you know how they impact SEO? Meta descriptions provide short summaries of websites and pages to readers. They give people an idea of what to expect from a website, and if...

Pinterest 101: What Every Smart Social Media Manager Needs to Know

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  Are you getting everything you can from Pinterest? These tips can help you brush up on the basics and also dig deeper into this social media platform. With its striking images, easy-to-organize boards, and comprehensive search tools, Pinterest is a social media platform like no other. In fact, Pinterest stands apart from its competitors...

5 Tips for Leaders to Effectively Motivate and Manage Remote Employees

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Any big organizational change in a company will have employees looking to leaders on how to adapt. Clear communication is key, especially if that change is going partially or fully remote. Airbnb’s CEO was applauded for his layoff announcement that was both transparent and compassionate. Other leaders can certainly learn from his candor and empathy....

Use Amazon’s Ecommerce Marketing Tips For Your Knowledge Commerce

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You Could Sell Your Knowledge Commerce Products With The Same Process That Amazon Has Perfected All of us e-commerce marketers – especially those in Knowledge Commerce – at some stage dream of having an “estore”. Amazon lives before us every day as a shining example of earth-shattering success. Somewhere in us too, is the vision...

How to Maximize Marketing Results With Minimal Budget With Naira Perez From SpringHill Digital [AMP 185]

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Is your company looking for ways to cut costs? Whenever there’s a steep economic downturn, marketers’ budgets tend to suffer. To survive, learn to do more with less. Today’s guest is Naira Perez from SpringHill Digital. She describes how to maximize marketing results with a minimal budget. Bigger budgets do not mean better results. [podcast_motor_player]...

How Can I Educate My Clients on the Benefits of Review Management?

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Advance Your Agency is a brand-new BrightLocal series, designed to equip you with the skills, knowledge and advice necessary to take your agency operations to the next level.  This month we focus on review management – a key component of local SEO success. Local SEOs know just how important online reviews are when it comes...

Instagram Influencers: Best Practices For Both Parties

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The days when traditional ads could work are far behind us. Modern customers seek peer recommendations, so it’s no wonder that influencer marketing is growing rapidly and Instagram influencers are taking the world by storm.  Having a loyal following on social media is a key for everyday people to become influential and therefore secure collaboration...

12 Social Media KPIs You Should Be Tracking In 2020

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How can you determine the success of your social media marketing campaigns? Are you getting a positive return on investments for your social media efforts?  To ensure that you aren’t wasting time and resources on a social media content plan that isn’t working, you need to keep track of key social media KPIs (Key Performance...