So What Do We Do Now? 4 Ways to Engage Customers and Partners During a Pandemic

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Amidst the current COVID-19 pandemic, in many cases, face-to-face communication is no longer a viable option. With bans on travel and social-distancing in effect, organizations are experiencing a high degree of uncertainty in several aspects of their business. One new challenge they are now facing is how to communicate with partners and customers, keep them...

Social media SWOT analysis: what it is and how to do it

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If you’re a marketer today, anything that helps you refine your social media goals is a plus. Because the opportunities and marketing channels available to brands today are staggering. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.” Not sure what your next move should...

Coronavirus: How are sports brands responding on social media?

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There have been reported coronavirus cases from London-based footballers to Los Angeles-based basketball players, completely shifting focus from the glitz, money and entertainment side of sports to the self-care and health side – if players aren’t healthy, they cannot play the sports we all adore. These reported cases and the rising number of public coronavirus...

Social Media Marketing During COVID-19: March 23 Update

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One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. After what felt like the longest week in history, I’ve decided to update the post with the latest thinking as things are changing rapidly. Social Media Use, Engagement and Paid Efficiency...

Paid Search Glossary & Tips on Getting Started With Google Ads

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Google Ads is Google’s advertising platform and the largest ad platform on the internet. If you want to build your brand message and promote your business, you need paid media to be a strong component of your marketing budget. Google Ads allows your business to skip the period of waiting for your website to move...

Improve your Instagram Profile With These 6 Helpful Tips  

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Social media platforms have become a necessity in marketing plans for companies across the globe. We are living in a digitally fuelled and visually infused society, where connections are being made purely online. If you haven’t already established a social presence, it’s easy to understand how and why you might be missing out – and...

How to run a winning Twitter contest

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No matter how many marketing fads will come and go, the one marketing strategy tactic that never fails to drive engagement is a Twitter contest. It’s one of the best ways to build a buzz around your brand, attract a new audience and reward your loyal followers. But running a Twitter contest isn’t just about...

Business insights for fleet products & services: Solutions that drive success

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Providers of vehicle-related products and services explain what’s new, what’s coming, and their forecasts for 2020-2026. We reached out to nine industry suppliers to learn more about the solutions that are currently available — and soon to be available — to help pest management professionals (PMPs) improve upon and better manage their fleets. Check out...

Is Building Citations Still Important to Local SEO?

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One of the most hotly-discussed local ranking factors is without a doubt citations. If you’re active on the forums, you’ll often see people questioning “How relevant are citations?” or “Does building citations help local SEO?” But finding a straightforward answer to those questions can be a whole new challenge. In recent years, the relevance of...

20 Work From Home Tools We Love Right Now

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  As more people find themselves working from home instead of an office building, they’re searching for tools to help make the transition easier. Here’s a list of some favorite tools for remote workers. In addition to the obvious health ramifications of COVID-19, it has halted global business operations, leaving many workers quarantined or self-isolated...