How Will CCPA Impact Facebook Ad Performance?

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On January 1, 2020, the California Consumer Protection Act became state law. The new legislation has had different implications for different businesses—and left lots of uncertainty about compliance in its wake. For those in the digital advertising space, the CCPA rollout has been met with a lot of uncertainty. For one, the statute doesn’t technically...

LimeAid Virtual Conference Addresses Pandemic Challenges for Small Business

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FreshLime presents its annual LimeAid conference this coming Friday, Sept. 18 and it’s a chance to network with fellow small business owners and learn from some of the top small business experts in the US today. Attendees to this FREE one-day virtual conference deals with running a business during the coronavirus pandemic and situating your...

25 Best Corporate WordPress Themes Of 2020

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Ultimate multi-purpose best WordPress themes. Clean, super flexible, responsive design WordPress themes working with the awesome Visual Composer and created with a powerful admin options panel! These themes will be able to create any kind of website, the possibilities are endless! Best WordPress themes with most advanced features such as drag and drop website builder,...

Why UX matters for marketers: 8 tips to improve your UX

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Chances are you’ve heard that marketers need to create meaningful “experiences” for their customers. Sounds good, right? But what does that actually mean? Hey, fair question. Marketers today are laser-focused on metrics (particularly conversions) and growth. And rightfully so. However, meticulous metric monitoring doesn’t always take into consideration some of the most impact customer interactions....

Your Must-Have Guide to Creating a Winning Social Media Campaign

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  Planning a big campaign for your clients or your own brand? Make sure you’ve checked off all the boxes for a successful social media campaign. Here’s a step-by-step guide to help you stay focused (and not skip anything important). You have been using social media to publish content and engage with customers. Maybe you...

Brand Crisis Management: How Do You Respond to a Crisis in Business?

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Around 54% of small businesses have reported unsustainability due to the pandemic, but what has not been brought to light is the effect the crisis has caused on well-established brands, as well. Disney’s yearly revenue has gone down by 31%, hotels worldwide have been losing 42% of jobs, fashion brand Gucci has had a 23%...

Using PEST, SWOT and scenario planning in a crisis

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The Covid-19 crisis is an unprecedented event, the exact impact of which is impossible to foresee. However, those organisations that have dealt with the crisis best are those that had robust strategies in place for dealing with the unpredictable. There are a multitude of different tools available to help organisations consider and prepare for potential...

How to Get Verified on Twitter

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Ah yes, the blue tick of Twitter. When it comes to this powerhouse of a social media platform, the verified blue tick is one of the most essential sources of credibility you can have. Whether you’re an influencer, public person, blogger, or just someone with something to say, having the blue tick instantly makes other...

Best Practice Tips for Managing Instagram Video Content

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Whether to be entertained, learn something new, discover brands, or buy products, audiences love watching videos on Instagram. And well aware of this growing trend, the social media platform is constantly developing new tools and features to make video content even more appealing to its users. For businesses, this creates an excellent opportunity to deliver...

Under the Influence: 40% of Americans Have Purchased Something Seen on Social Media

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Social media has wormed its way into most aspects of our lives. It’s how many adults make friends, find dates, and even build career networks. It’s a virtual portfolio of our personal and public selves, and of course many of us want to show our best online. Which presents the question — how do you...