Find Your ‘Red Thread’ to Inspire Change, Tell Your Story, and Grow Your Business

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  What’s the big idea weaving through your digital agency or career as a social media manager? Have you found “the red thread” that tells your story? Storyteller and message strategist Tamsen Webster can help with these tips from her guest visit to Social Pulse Weekly. If you’re struggling to find that one big idea...

Thinking Beyond the Link Building “Campaign” [Case Study]

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Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn’t wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for...

9 Proven Ecommerce Marketing Techniques to Boost Your Online Sales

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200degrees / Pixabay Are you struggling to pick up the right e-commerce strategies that will help drive traffic, conversions, and sales? Well, the thing is, marketing is one of the most important aspects that you need to consider when launching an e-commerce store. Once you have chosen products to sell, you might be wondering how...

The 2020 Instagram Rich List — Who Earns The Most From Sponsored Instagram Posts?

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The Instagram Rich List is back for the fourth year running… For the first time in the list’s history there has been a drop in fees for influencers on Instagram, even among the highest earners, as marketers and brands have reduced influencer budgets due to the impact of the Coronavirus pandemic. What’s more, this is...

The Ultimate Free Business Directory List – Updated 2020

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Growing your online visibility via local business directories (also known as building citations) is integral to your local marketing strategy. Using a business directory list like the one below helps to increase search rankings, build trust and authority with search engines, and gives potential customers a greater chance of finding you online. There’s a wealth...

How to Use Social Media to Keep Students Engaged and Excited About College

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  College life may look a little different this summer and fall due to the pandemic. But what won’t change is the desire for meaningful interactions between the university and its students. That’s where social comes in! Check out these tips about social media for universities. If you’re working in university administration, you’re likely already...

Should Your Brand Participate in the Facebook Boycott?

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Over the last few days, some large, reputable brands have announced that they plan to withhold all social media advertising on Facebook and Instagram throughout the month of July (some as long as the remainder of 2020). This situation is evolving quickly and as we post this (June 30, 2020), the boycott currently includes media...

How Consumer Behavior Has Changed in 2020

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We as Internet Marketers talk about search intent a lot, whether it’s for organic searches on SERPs or for content. I even wrote about it previously in my last blog post about the benefits of SEO during the COVID-19 pandemic and how you can use search intent to your advantage. But, let’s go into a...

How to Choose the Most Link-Worthy Data Source for Your Content

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Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. In my last post for Moz, I explained how to set...

How AI Transforms Business and Improves the Job Market

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Artificial intelligence (AI) is a buzzword that’s been on people’s minds for the last 20 years—but the vision of what it is has changed dramatically. Instead of futuristic humanoid robots tottering around major city streets, what we see now is a leading way to help customers interact with companies. AI is changing how we market...