Battling burnout as a social media manager

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In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. They are key players in managing their company’s reputation, deploying customer service, acquiring customers, spotting trends and navigating breaking news. ...

Crushing It in 2020: 8 Marketing Trends You Need to Know

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What’s the secret to crushing it in marketing this year? Knowing the right marketing trends can make all the difference. Marketing is more than creating ads. Marketers engineer experiences that wow and attract audiences — from a seamless content strategy that hits right on customer pain points, to creating offers that excite them, to email...

Help Your Community from Six Feet Away: Non-Marketing Tips from Mozzers

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Posted by morgan.mcmurray For the last few weeks, you’ve probably experienced an influx of emails from companies detailing how COVID-19 is affecting them and thus you, their customer. It’s… a lot, isn’t it? So today, we want to take a departure from the world of “how this affects us” and focus instead on actionable things...

Coronavirus: What’s changed for retailers a week on?

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Since then, the UK government has enforced the closure of all ‘non-essential’ retail stores, referring to all shops that do not sell food or medicine. In the States, New Jersey has implemented the same rules, as the rest of the US sees the majority of retailers temporarily close of their own accord or reduce opening...

Social Media Best Practices to Help Guide You During Any Crisis

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  You can’t always predict when a crisis is going to hit your business. But you can take care of how you handle that crisis … and also make sure to have a plan in place for when a new crisis pops up. As a former meteorologist and storm chaser (yes, really), I’ve been able...

PestRoutes offers COVID-19 response

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Patrick McKittrick Our PestRoutes team noticed how many emails we were getting from all over, and recognized our customers were likely getting them, too. They’re getting all kinds of advice on how to communicate and manage their business during the COVID-19 pandemic. We wanted to take the opportunity to highlight the resources that our customers...

How to Navigate Your Digital Marketing Presence During COVID-19

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Businesses across the world are coming to terms with the revelation that daily procedures are quickly changing as a result of the COVID-19 pandemic. Whether your company has temporarily halted all business or has decided to implement a telework routine, how you approach your digital marketing presence should be adjusted in response to this current...

Why brands need a Twitter dashboard

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Imagine driving a car with no speedometer, no fuel gauge and no warning lights. The car might still function, but without those critical indicators, it would only be a matter of time before you run out of gas, blow a tire or get pulled over. Just like a car, businesses using Twitter need a dashboard...

10 Best Practices for SaaS Lead Generation

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SaaS is the most popular cloud computing model. Vertical solution providers and vendors are thrilled with the possibilities of this business model. Anyone can succeed in the SaaS market, regardless of their company’s size or footprint. Are you a SaaS marketer? Are you happy with your annual contract value, or could you do more? PhotoMIX-Company...

You Can Now Take Moz Academy Courses for Free

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Posted by Roger-MozBot The well-being of our community — from our customers to our readers to our team members — is of the utmost importance to us here at Moz. The ongoing situation around the spread of COVID-19 is ever-changing. Many of you are experiencing the impact of this pandemic, and we want to address...