Yahoo Small Business Offers Free Website for 1 Year with Get Online Offer

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Small businesses looking to connect with customers can now get a website for free. Yahoo Small Business is offering their Get Online offer. The offer lasts for one year. That’s good news for the sizeable number of business owners looking to get a website  for the first time in 2020.  And those looking to make...

Social Media Management Pricing; Considerations for Setting Your Budget

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Understanding social media management pricing and costs isn’t easy. These items drastically vary across the industry depending on what services you’re looking for and what level of expertise you’re intending to hire. That said, it’s essential that your brand sets your budget before going into any kind of agency search. Too often do we hear...

PPC: A glossary of terms

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If you’re a complete beginner to the world of pay-per-click advertising (PPC), check out the Paid Search Basics Best Practice Guide for a good primer. There’s a fundamentals guide and glossary for SEO, too. 301 redirect – permanent redirect Interpreted by search engine robots that the current domain/URL is no longer valid. All links to...

Prospect Research for the Professional Services

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Anyone who has sold professional services knows how complex the business development process can be. The cost of services like yours can be high, so most buyers can’t afford to choose the wrong firm. And your prospect may have more than money at stake—their professional reputation may be on the line. In short, today’s buyers...

Behind the Scenes at MozCon Virtual

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Posted by Dr-Pete Re-imagining MozCon hasn’t been easy. I won’t lie — I’ll miss seeing so many of you in person, and, yes, I’ll miss the magic of the big stage. We’re working hard to make this year special, including leveling up our speakers for their remote sessions. I recently shared my own set-up on...

How to Tackle Content Marketing as a Startup Ecommerce Business

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expresswriters / Pixabay According to HubSpot, 69.6% of companies actively invest in content marketing. The figure is a dead giveaway of how vital content marketing is — whether you’re an established business or just starting in the eCommerce scene. However, running effective content marketing campaigns is time-consuming and labor-intensive, especially if you’re moving your brick-and-mortar...

Scaling a Brand Competitors Can’t Copy With Awesome Design (and Without Breaking the Bank) With Russ Perry From Design Pickle [AMP 190]

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Good content with bad design equals bad content. Good design can be expensive and hard to scale, but the value of quality graphic design can’t be overstated. Today’s guest is Russ Perry from Design Pickle, a flat-rate creative services platform. What’s the catch? Never pay more than a monthly subscription. Get help with your branding...

How to Create An Effective Social Media Policy (Before It’s Too Late)

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  If your business or agency or doesn’t yet have a social media policy, it’s time to build one. Here are tips to make your policy ironclad. Creating an official social media policy is always a good idea. If there is more than one person on your team involved in your social media accounts, such...

34 Marketing Plan Samples and 7 Templates to Build Your Strategy

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Maybe you have no idea where to start when it comes to creating your marketing plan. Of course, you don’t want to leave out something important. Maybe you’re refining one you’ve already created. If you’ve done a simple Google search for marketing plan samples for inspiration, you’ve probably found it difficult. We thought you’d appreciate...

5 Surefire Ways to Reduce Cart Abandonment

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Image by Mediamodifier from Pixabay Cart abandonment is a serious situation of concern for any e-commerce website. Cart abandonment refers to a situation where a customer puts products into their shopping cart then leaves without making a purchase. Many e-commerce businesses experience cart abandonment. Abandonment is a big problem for the business because they spent...