What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

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Posted by Alan_Coleman Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. The most popular section in the report amongst Moz readers has always been the conversion correlation, where...

What You Need to Know About Snapchat Dynamic Ads

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Last October, Snapchat announced their newest addition to their ad offerings: dynamic ads. By joining Facebook, Instagram, and Pinterest in offering dynamic ads, Snapchat will make it easy for e-commerce advertisers to get their products in front of its users. Using Snapchat technology (Product Catalog and Snap pixel), advertisers will have another way to reach...

What advertisers need to know about YouTube’s new ad policies for children’s content

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Specifically, the Google-owned video giant “now treats personal information from anyone watching children’s content on the platform as coming from a child, regardless of the age of the user. This means that on videos made for kids, we limit data collection and use, and as a result, we need to restrict or disable some product...

Security Dangers of Remote Work

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Remote working is now the norm across many industries but remains a huge security risk if implemented incorrectly. As we’ve previously reported, 50 percent of knowledge workers still say they are not allowed to work from home, but this is changing quickly. LinkedIn’s 2019 Talent Trends report found there has been a 78 percent increase...

What’s next? 8 career paths for social media managers

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Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Engaging with audiences, addressing comments and complaints, and staying true to a brand’s voice is a never-ending, but critical endeavor in the digital age. But what about when you’re ready to take the next step? Fortunately,...

Social mentions 101: What are they and why they’re important

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When creating a social media strategy for your brand, there are two things you want to focus on – how you’re talking to your customers, and how you’re getting them to respond. Getting your audience to engage with you on social media is just as important, if not more important, as your messaging and promotional...

A Marketer’s Guide to Kaggle for Analytics and Data Science

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Kaggle, the Google-acquired data science platform, started as a virtual meeting point for machine-learning geeks to compete on predictive accuracy scores. It evolved into a Swiss Army knife for data science and analytics—one that can help data professionals, including data-driven marketers, elevate their analytics game. Despite being a free service, Kaggle can help address an...

6 fatal mistakes in lead generation strategy

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Competition is fierce in digital channels, and it’s tougher than ever to cut through the noise. Driving traffic is one challenge, but it’s another to convert that traffic into sales-qualified leads. In this article, I’ll walk through six fatal mistakes in lead generation that I’ve seen time and time again. We’re not talking about the...

6 Best Tools and Services for Content Marketing in 2020

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Content marketing generates three times more leads than paid search marketing. Unless you’re an extremely well-resourced company, planning, producing and distributing content regularly can be challenging. You don’t have to let a lack of time or marketing talent hold back your inbound marketing. There are many tools and services that help you execute your content...

Social Media Conferences to Attend in 2020

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Social media conferences are an excellent way to learn about new strategies and approaches to social media marketing that other brands and industries are testing out. They also offer networking and exposure opportunities for all levels of marketers. Check out our top picks for social media conferences to attend in 2020! Most Comprehensive Social Fresh:...