Pinterest Halloween Trends

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October is here, which means Halloween is just a few short weeks away. While you scramble to snag the best fun-sized candies and cutest dog costume, stay on trend and maximize your brand’s engagement with these Halloween Pinterest trends for costumes, décor, makeup and more. Costumes Television and movies are driving costumes picks across the...

Three Key Takeaways from the Twitter Agency Playbook

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Last month, Twitter released a guide to help agencies and advertisers better understand Twitter ads to best help their clients reach their goals. The Twitter Agency Playbook was born out of questions that were frequently asked by agencies so they would have a one stop shop for finding answers they have about Twitter Ads. Below...

Be Safe Tho: Johnson & Johnson Recalls Over 33,000 Bottles Of Baby Powder After Finding Trace Amounts Of Asbestos

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Source: Justin Sullivan / Getty Johnson & Johnson Recalls Bottles Of Its Signature Product After Finding Trace Amounts of Asbestos According to CBS, Johnson & Johnson recalled 33,000 bottles of baby powder after federal regulators found trace amounts of asbestos in a single bottle purchased online. The recall reportedly only pertains to lot number “22318RB.”...

Everything You Need to Know About Amazon’s Affiliate Program

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Amazon is one of the largest retailers in the world. In fact, in the U.S. alone, it’s responsible for nearly 40 percent of all online sales. And anyone can access a share of the retail giant’s profits — all you need to do is have a website or social media presence and sign up for...

SEO Analytics for Free – Combining Google Search with the Moz API

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Posted by Purple-Toolz I’m a self-funded start-up business owner. As such, I want to get as much as I can for free before convincing our finance director to spend our hard-earned bootstrapping funds. I’m also an analyst with a background in data and computer science, so a bit of a geek by any definition. What...

5 Things You Should Know About "People Also Ask" & How to Take Advantage

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Posted by SamuelMangialavori It’s undeniable that the SERPs have changed considerably in the last year or so. Elements like featured snippets, Knowledge Graphs, local packs, and People Also Ask have really taken over the SEO world — and left some of us a bit confused. In particular, the People Also Ask (PAA) feature caught my...

How to Optimize Your Video Content Creation and Why it Matters

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As we have talked about in various blog articles, social media posts and podcasts, video content is the way of the future for content creation. But how do you make sure your videos are seen? An important step in video creation is making sure each video is properly optimized. Video optimization can be done in...

7 Signs That Your Social Media Influencer Relationship Is in Trouble

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Are you seeing these red flags in your relationship with a social media influencer? It may be time to get some relationship help (or to say goodbye). Marketing trends are constantly changing. Among them, influencer marketing continues to grow and has had some massive successes. But there have also been failures. Customers are becoming increasingly...

Google Review Stars Drop by 14%

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Posted by Dr-Pete On Monday, September 16, Google announced that they would be restricting review stars in SERPs to specific schemas and would stop displaying reviews that they deemed to be “self-serving.” It wasn’t clear at the time when this change would be happening, or if it had already happened. Across our daily MozCast tracking...

How To Use Social Media Marketing For Your Business

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Social media marketing is a form of internet marketing that relies on the process of gaining traffic or attention through social media platforms like Facebook, Instagram and Twitter. By utilizing these platforms to connect with potential customers, you can build your brand and increase sales. Each platform has different resources and goals that can benefit...