What is brand monitoring and why is it important?

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Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about...

In the News: PPP Loan Forgiveness Made Simpler

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If the thought of jumping through regulatory hoops just to get the forgiveness on the Paycheck Protection Program (PPP) loan had you in knots, you got some relief this week. As more small businesses across America are looking to apply for forgiveness on the loan they received earlier this year, they got some good news....

How to Build a Successful Agency Pitch Deck [Free Template]

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  Is your pitch deck ready to wow potential clients for your social media agency? Or is lacking some key components? Make sure your agency pitch deck is everything it needs to be before you present it. Social media agencies typically offer high-value, detailed services to potential clients that could drastically impact their businesses. So, it’s common...

November 2020 Marketing and Holiday Planning

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The 2020 holiday season is here. While nothing about 2020 has been business-as-usual, holiday spending is expected to stay strong, and in 2020, the holiday season remains a crucial opportunity for small business owners to bring in revenue. With the COVID-19 pandemic causing a particular stress on small businesses, there’s added desire from shoppers to...

Building the Woke Web: Web Accessibility, Inclusion & Social Justice

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What would your life be like without the internet? Not if it didn’t exist at all, but if you were locked out of it? Would your days be different? Unrecognizable, even? Keeping your answers to that in mind, do you think access to the internet is a human right? Do we need to be able...

9 tips to get the most from your social media video content

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TikTok, Reels, streaming services, going live on social—video content is everywhere and for good reason. It’s estimated that the average person spends 16 hours per week watching videos online, which is a rather large window of opportunity to capture your target audience’s attention. And capturing that attention pays off. Up to 84% of consumers say...

SEO: 5 Tips to Convert Visitors to Buyers

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Search engine optimization focuses on driving consumers to your site. But traffic alone doesn’t pay the bills. Success depends on converting those visitors to customers. Use these five tips to convert more searchers into buyers. The post SEO: 5 Tips to Convert Visitors to Buyers appeared first on Practical Ecommerce. Read more: practicalecommerce.com

14 Copywriting Skills Every Marketer Needs to Have

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Whether you’re a content, email, or social media specialist, at your core, you’re a marketer; a person who’s primarily responsible for raising brand awareness, generating traffic and leads, and — if you’re truly worth your salt — even converting them and retaining them. That’s a heck of a job. Anything and everything you’ll do to...

Identify and quickly assist your audience with Sprout Social’s CRM and help desk integrations

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Communicating with customers on the front lines is a challenging and nuanced endeavor, especially for social media managers. While customers reach out via social and expect timely and relevant responses, there is often critical context and collaboration happening behind the scenes that is necessary to create seamless and effective interactions. In fact, according to data...

How to View Private Instagram Namelessly in 2020: 7 Best Practices

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Maintaining privacy should be of high importance to anyone who uses social media. Gratefully, privacy has also become one of the most pressing concerns for those who run the platforms online. These include social media such as Instagram, Facebook, or Twitter. This protection is why Instagram has created private profiles. However, if someone has this...