Why “Hidden Like Counts” Won’t Hurt Influencer Marketing

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Back in April, Instagram began a test in which they hid the number of likes each post gets from public view. While the original poster can still see the count, other users cannot. The stated goal is to reduce, particularly among young people, the negative pressure caused by competing for likes and the embarrassment of...

Will Chatbots Kill Email Marketing?

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With around 3.7 billion active email users across the globe, leveraging emails the right way can definitely help businesses reach new heights of success. In fact, email advertising spending has already reached a whopping 350 million U.S dollars in 2019. So, it wouldn’t be wrong to say that email marketing is one of the main...

How to make sure you’re marketing to Gen Z the right way

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For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. The reality, though? Figuring out how to make your marketing click with a younger crowd is easier than you think. Listen: Gen Z’s massive...

5 actionable strategies for social media branding

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While social media has technically been around for about 40 years, it wasn’t until after Facebook launched a little over a decade ago that companies began paying attention it as a powerful tool for marketing. It used to be that branding would be focused on print media, broadcast ads and newsletters (email and flyers). The...

New FTC Requirements for Influencers that Impact Brand Marketers

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This week, the FTC announced a major update that may impact your influencer marketing programs.  The FTC released a new disclosures guide for influencers. While the intent behind the FTC’s rule on disclosures remains the same, this new 101 guide for influencers provides updated guidance on how that direction should be interpreted, which could have...

How to Get More Value From Your Social Media Marketing Budget

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  When you’re managing social media for a startup or handling agency clients with limited budgets, you need to keep costs in check. Here are six ways to get more out of your social media marketing budget. If you’re paying to create high-quality content, purchasing advanced tools, or launching ambitious advertising campaigns, your social media...

Amazon Starts Small Business Academy at Rural Community Colleges

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Amazon, today, launched Small Business Academy. As a result, a combination of in-person classes and seminars will be offered at rural community colleges alongside online webinars. The goal of the Academy is to help thousands of entrepreneurs across the country succeed. And rural communities will not be left behind. The issue of rural communities and...

6 Simple Ways to Build Quality Backlinks (on a Shoestring Budget) for Your Business

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Marketing in the modern age can be quite tricky if you’re not familiar with the way search engines work. As a small business owner, you may not have the resources (human and financial) to do what other more established businesses are doing to drive traffic to their businesses. All is not lost for you. One...

Join US for Our “Social Media Reviews: Untapped Opportunities” Webinar

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Reviews are becoming more prevalent and important to customers purchasing decisions but are brands using those reviews to make the most impact on social? Join our 30-minute free webinar to learn some creative ideas on how to leverage reviews on social to take with you into 2020 planning. We’ll cover: Insights on the value of...

Exept Allroad long-term review: Custom Italian modular monocoque

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I’ve always had an appreciation for alloy or steel frames. Recently I’ve even come around on the merits of titanium after getting to play with a hand-built Caminarde gravel bike. Borrowing a Specialized Allez built with Shimano’s mid-range 105 groupset got me more excited than many of the superbikes I’ve played on in recent times....