3 Simple Ways to Protect Your Business During COVID-19

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The covid-19 global pandemic seems to have hit every neighborhood regardless of location and size, with many small businesses forced to shutter their doors permanently as their incomes dried up when customers stayed at home. If you run a business, you’re probably struggling to find ways to protect your business so you don’t suffer the...

How Online Stores Can Use Facebook Marketing to Drive More Sales

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If you want to start and run a profitable online store, social media is something you cannot afford to ignore. In the less than two decades that social media has been around, it has completely overturned how marketing is done. It has leveled the playing field and made it possible even for small businesses with...

How to Build a Brand on Twitter in 11 Easy Steps

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BONUS MATERIAL: Free Social Content Calendar   Looking for solid, time-tested advice on how to build a brand on Twitter? Read on to find expert tips on how to grow your Twitter brand. Can you really build a brand on Twitter 280 characters at a time? The answer is YES! I’ve built my brand even...

The New Best Practices for Native Advertising on Editorial Sites

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Posted by MeganRoseM Digital advertising is different nowadays. How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could predict. And for native advertising in particular, ad performance has always relied on the...

Beyond integrations, Sprout’s focus on partnership adds value for our customers

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As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? It’s a common and necessary inquiry for any brand or agency selecting a software vendor, particularly in the marketing technology space. For some, the answer is overly simplistic and a straightforward checking of boxes....

Programmatic Campaign Optimization Tips and Tricks

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With so many buttons and levers available to you within your programmatic platform, the number of optimizations you can make to improve your campaign performance can be overwhelming. That’s why it’s crucial to come up with a game plan beforehand so you don’t make too many optimizations which, in turn, limit the insights into your...

Holiday Marketing and Promotions That Work in 2020

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If you felt like Halloween 2020 didn’t feel like regular Halloween, you’re not alone. Less kids were trick-or-treating, less houses were decorated, and we’ve been snacking on more leftover candy than ever before. As we all know far too well, 2020 is very different. This year’s holiday season is likely to feel different too. So,...

Hello from the outside: Exploring the great outdoors while staying close-to-home

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When we kicked off the new decade, people embraced resolutions to travel, exercise and more, just as they do every year. However, throughout the year, the pandemic has influenced where we go, who we see and how we entertain and care for ourselves. With travel and tourism down due to the pandemic, people are leaning...

Social media video tips & strategies

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There are so many elements that go into social media videos including subtitles, length, details and sound. Essentially, you’re trying to convey a lot of information in a few seconds. But when you do it well, you see higher engagement and build a better rapport with your audience. Here you’ll find all the resources you...

Why you need to get to “next-level” digital commerce

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The rise of digital commerce has propelled both buyers and sellers to radically change their shopping and buying behaviors over the last decade. Online sales quickly became the darling for retailers and B2C companies with the introduction of Amazon and other marketplaces. However, we no longer have separate expectations for personal and business buying. Why...