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Social media marketing has a ton of moving parts, from developing a winning social media strategy to engaging with followers. Worried that you’re going to get distracted and forget some of the basics? We’ve got you covered. Use this social media marketing checklist to remind you of what to include in every post your...
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Today I have some blogging resources to help you improve your reach and interactions. Whether you are an author, business or brand you need readers in order to grow your influence online. Using the right tools will add value to your content and cut your time in half. Would you like to attract more subscribers...
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A huge part of social media advertising is making sure you’re targeting the right audience. Each social media platform has their own targeting capabilities, and it’s important to know the best ways to target your people on each. While you might know a lot about creating great Pinterest ads, are you showing them to the...
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For many effective content marketing systems, blogging is at the center of public-facing operations. Easy to package, understand, and share, blogging is proven to be extremely effective across the board when it comes to generating interest. However, in the world of e-commerce, blogging is even more high-stakes, especially for SEO purposes. So, as different content...
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“It’s a fad.” “Won’t last.” “Wait till the next thing comes along.” The demise of the blog has been predicted ever since it first washed up on the shores of business marketing strategies. Looking at the figures, though, there’s no sign of this trend slowing down. In 1999 there were just 26 blogs on the...
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Maintaining alignment between marketing, branding, and sales is crucial in every company, but it’s even more important in working with partners because companies might not have direct contact with the end user. Even if all the pieces are connected, there’s still a risk of misdirected messages that’s important to combat and—more importantly—plan for to ensure...
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Viathon made a big splash when it announced its presence to the bicycle world back in April, leveraging the cost-efficiency muscle of its parent company, Walmart, into a line of carbon bikes that seemed just too inexpensive to be true. But as it turns out, the R.1 Red eTap AXS road bike flagship isn’t just...
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In our recent customer-exclusive webinar, “5 Skills You Need to Get Promoted in 2020,” Paul Balcerak of Copacino+Fujikado and Skylar Piro, Senior Manager of Enterprise Success here at Sprout Social, broke down their own unique career trajectories and gave social marketers of all sophistication levels tips on career growth and how to tackle hard problems...
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Those just setting out on their citation-building journeys would be forgiven for thinking that once you’ve paid for a citation, that listing is yours to do with as you wish. Unfortunately, with business listing management services that rely on API partnerships like Yext and Moz Local, purchasing a listing is not just a one-off transaction. Putting...
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First impressions can shape entire relationships. Just think of meeting your best friend or significant other. That moment is often tattooed on your mind. And it’s no different online: a user’s first impression of a website or app is critical in shaping how they feel towards a company, with 76% of customers willing to quit brands forever after a...
