How to Improve Your Content Creation: 15 Helpful Writing Tips

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Content marketing has been proven time and again to be a useful strategy for reaching potential customers. To do it well, your content creation needs to be on point. A big part of that? Writing in a way that connects with your target audience and clearly shows them what makes your brand better than competitors....

How SMEs Can Leverage Email Marketing In 2020

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Regardless of industry, email marketing can help SMEs by fostering better customer relationships, the high website traffic, and creating a substantial brand value to help keep growing. Often, small business owners assume that email marketing is not practical for their businesses. However, email marketing is frequently cited as the most fruitful form of digital marketing...

Social media demographics to inform your brand’s strategy in 2020

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User demographic statistics for any social media network are an essential piece of data for any marketing strategy. Just like how you want to know who uses your products and services, knowing who’s on what platform aids you in researching, advertising and marketing decisions. As the social space is constantly changing, it’s handy to know...

People Who Inspire Us: Two Guys, Two Bicycles, Eight Countries, and One Shared Dream

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  Ever hear a personal story that’s so captivating that you want to share it with others? At Agorapulse, we’ve heard some extraordinary stories from people who live life at a deeper, inspirational level. And we want to share them with you. In this new series, we share the experiences of such people, documentarians Martin...

WebOps and the Art of Website Maintenance

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“Uh oh…” I ease my foot off the gas and look down-road for an exit. I’m not sure what’s going on but my car made a noise, there’s a light on the dash, and I don’t want to die today. I pull off the highway and come to a stop before fishing the manual from...

Dear Marketing Mastermind: How can I make an impact online quickly?

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Want to reboot your brand in 2020? Here are some of the best ways to reintroduce yourself to the market, both online and in real life. Read more: feedproxy.google.com

Social Round Up – Hopes & Predictions for 2020

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A new decade is upon us, and with it comes a fresh lens through which we can view the world of social media. Ten years ago, social media platforms were developing (some yet to be developed) and foreign to marketers. Now, as we step into 2020 armed with learnings and experience over the last decade,...

What impact is Safari ITP having on marketing attribution?

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After analyzing the actual impact ITP has had on 812 of the larger ecommerce stores working with us at Littledata, we’ve concluded that the cumulative impact is a significant 8% loss of marketing attribution for Safari mobile searches. Littledata is now experimenting with a long-term solution to improve cross-session user tracking. Recapping the changes with...

5 ways to build a better reputation online with reviews

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Whether your business promises top notch cuisine, the perfect pair of jeans or unique tourist experiences, building a strong brand and a positive reputation online is more important than ever. Now that most customer experiences begin with a search engine like Google, your reputation as a business will almost always precede you. In fact, a...

WorkWave software earns award

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WorkWave PestPac, a pest control software solution, won silver in this year’s Best in Biz Awards for Enterprise Product of the Year. WorkWave PestPac also was named a finalist in this year’s Cloud Awards for Best Software as a Service in the United States. LOGO: WORKWAVE WorkWave PestPac enables pest control companies to transform their...