Content marketing generates three times more leads than paid search marketing. Unless you’re an extremely well-resourced company, planning, producing and distributing content regularly can be challenging. You don’t have to let a lack of time or marketing talent hold back your inbound marketing. There are many tools and services that help you execute your content marketing strategy efficiently, driving the business results you want to see. Here are six that should be on your radar in 2020.
Visuals are processed 60,000 times faster than text, and not as cognitively exhausting as text. However, non-designers have a hard time creating visual content. Piktochart is a user-friendly tool to create high-quality infographics, posters, presentations, flyers and reports.
There are many reasons to recommend Piktochart. It offers hundreds of templates and thousands of images and icons organized by categories or quickly accessible through a search tool. Include interactive features such as videos, maps and charts.
Import your SurveyMonkey results or Google Spreadsheet directly to your infographic. Add your own icons and logos to your infographic.
Piktochart’s drag-and-drop functionality and tutorials are welcome, particularly if you have no experience creating visuals. Resize, rotate and change the colors of your graphics. Clone sections, delete them or move them up or down. Need to use one part of your infographic?
You have the option to download your infographic as blocks. You can choose to sign up for free and then level up to the Pro and Pro Team plans that come with premium features and upgrades.
Content outsourcing is the best way to scale brand content cost-effectively and infuse it with fresh perspectives. Narrato is a new age content outsourcing platform equipped with intelligent writer matching and competitive pricing.
Zeroing in on a qualified writer for your niche can be time-consuming. Narrato’s use of smart algorithms ensures writer-job alignment and assists you in finding the best writer for the job. Another highlight of the platform is its ease of use and simple design. Placing both small and large content orders is a breeze, taking just a few minutes.
Nice add-ons to the service are free content plagiarism checks and no-attribution required image recommendations, the latter being quite handy for blog posts and social media.
On Narrato, the customer is fully insured. You only pay for content you approve and accept. If the submitted work is not up to the mark, you have the option to request revisions or even reject the work. The platform also offers a $1 trial on the first content piece, which makes testing the waters easy.
Content ideation is tough, holding back article creation and postponing results from content marketing. BuzzSumo shows you the best-performing web articles and blogs for different niches. Search for top content by keyword or domain, and see which content topics are generating the most backlinks and shares for your competitors. All of this is really handy at the time of planning your content calendar and sparks topic ideas to pitch to bloggers as part of your guest blogging strategy.
BuzzSumo has a massive index of social engagement data. Identify which Facebook post formats are most likely to gain engagement and attention. Analyze competitors’ Facebook pages to plug gaps in your content. Identify trends from millions of posts instantly. Learn about the best times to post and other useful data to boost the visibility and engagement of your social media content.
You can use BuzzSumo as a monitoring tool, keeping track of your brand mentions, competitors’ mentions, and industry news and developments. Create alerts for top bloggers and journalists in your niche to supercharge your influencer marketing efforts in an economy where social media and viral content reign supreme with the masses.
Automation brings incredible efficiency to email marketing, saving you more time to test and improve your campaigns. Cloud-based email marketing solution Sendgrid, used by the likes of Uber, Airbnb, LinkedIn and Pinterest, simplifies the automating of emails, whether recurring or part of a drip series to be sent out at specified intervals.
Creating personalized emails is also easy: you can use HTML, drag and drop elements you want to incorporate in the email, or a mix of both. Choose from Sendgrid’s responsive templates or create your own custom content.
If you’re sending email out in bulk, there is no worry of looking spammy as Sendgrid offers built-in spam testing and link validation, ensuring that only regulatory-compliant mail goes out. Scalability is another reason for choosing Sendgrid; the platform sends 4,190 emails per second, which means it can reliably deliver huge volumes of your transactional and marketing emails.
Influencers and review sites improve the reach of your content and support your overall SEO efforts. However, identifying influencers who can bring you to the attention of different segments of your audience or new markets is time-intensive.
GroupHigh’s massive database of social media influencers, bloggers and review websites make light work of finding third-party content promoters. It uses AI to monitor influencers’ profiles in real-time so you can leverage off the clout enjoyed by the currently popular influencers, view their activity on different channels and know what type of content they’ve published recently.
Sort and filter bloggers based on industry, geography, interest, ethnicity and age group. Use Sendgrid’s email template and built-in emailing to make personalized pitches to the chosen influencers. View your campaign’s progress on an easy-to-use dashboard and generate reports that show potential impressions, number of posts, engagement events and media value, among other metrics.
Stock photo website Unsplash is a feast for the eyes. Driven by a large community of professional photographers, it offers high-quality and creative photos that can elevate the appeal of your content.
The images are free to use and credit isn’t required. Joining Unsplash for free offers two benefits: you can organize your favorite photos into collections for future use and follow your favorite photographers so as to be notified when they upload new photos to the website. If the work of a photographer moves you deeply, you can reach them online to discuss a retainer agreement.
The tools and services on this list can help manage many aspects of your content marketing strategy – you can get a lot done. Give them a try to take your content marketing results to the next level.
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